Offline Activations
A curated archive of the offline activations, experiential events, brand collaborations, community-driven initiatives, editorial gatherings, and immersive storytelling experiences I’ve helped shape throughout my career, spanning fashion, beauty, lifestyle, entertainment, luxury, culture, and modern audience engagement.
May 2026
AVPN: Investing in Women’s Health
An intimate dinner and fireside conversation was part of Tatler Front & Female in collaboration with AVPN, bringing together influential leaders, changemakers, philanthropists, and advocates to discuss the future of women’s empowerment and collective impact across Asia. Held in Jakarta, the evening featured meaningful conversations around innovation, social investment, women’s health, and leadership, alongside distinguished speakers including Indonesia’s Deputy Minister of Women’s Empowerment and Child Protection Veronica Tan and Wahid Foundation Director Yenny Wahid.
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May 2026
BRI Private: Women, Wisdom and The Future They Shape
An intimate conversation celebrating the evolving meaning of women’s legacy, leadership, and intergenerational impact, this event brought together influential female voices to discuss how values, courage, empathy, and integrity shape future generations beyond titles or achievements. Featuring Najwa Shihab, Nadia Sofia Habibie, and moderated by Marissa Anita, the discussion explored personal journeys, public responsibility, family legacy, and the role of women in shaping cultural and social narratives in modern Indonesia. Through thoughtful dialogue and community engagement, the event created a warm yet insightful space for women to share experiences, inspire one another, and reflect on what it means to lead with purpose in today’s world. (See more)
May 2026
An Evening with Sylvia Earle: Tatler and Rolex Celebrate a Life Devoted to the Ocean
An intimate evening presented by Tatler Indonesia and Rolex, celebrating legacy, exploration, and environmental stewardship through the lens of the Rolex Perpetual Planet Initiative. Bringing together global ocean advocate Dr. Sylvia Earle, conservationist Farwiza Farhan, and regional leaders across industries, the experience combined storytelling, thought-provoking conversations, and immersive dining to spotlight the importance of protecting the planet for future generations. As Editor-in-Chief of Tatler Indonesia, I hosted and shaped the evening’s narrative flow—bridging luxury, culture, and purpose-driven storytelling through live conversations and curated guest experiences. (See more)
April 2026
Tatler Best Indonesia 2026
Tatler Best Indonesia is Tatler Asia’s signature hospitality and dining platform celebrating the country’s most exceptional restaurants, bars, hotels, and industry talents shaping the future of luxury hospitality. As part of the wider Tatler Best network across Asia-Pacific, the platform combines editorial curation, industry insight, and community-driven recognition to spotlight destinations that redefine excellence in dining, design, service, innovation, and guest experience. Through exclusive content, curated guides, and prestigious annual awards, Tatler Best Indonesia brings together chefs, hoteliers, bartenders, tastemakers, and cultural leaders—elevating Indonesia’s growing presence within the global hospitality conversation. (See more)
March 2026
Tatler Front & Female Awards 2026
Tatler Front & Female Awards Indonesia is a platform by Tatler Indonesia that celebrates visionary women and changemakers who are driving meaningful impact across business, culture, innovation, wellness, philanthropy, and social progress. As part of Tatler Asia’s wider Front & Female initiative, the awards spotlight leaders and communities championing women’s empowerment while creating conversations around equality, representation, and long-term change across Asia. Through editorial storytelling, curated events, and high-profile gatherings, the platform brings together influential voices from diverse industries to honour women who are shaping the future with purpose, leadership, and cultural influence. (See more)
November 2025
Tatler Ball Indonesia 2025
Tatler Ball Indonesia 2025 was a landmark celebration of culture, influence, and purposeful leadership, bringing together some of the country’s most prominent figures across business, entertainment, fashion, philanthropy, and the creative industries. As part of Tatler Asia’s iconic regional gala series, the evening reflected Tatler’s evolving vision of luxury—where impact, innovation, and community take center stage alongside elegance and social connection. Through immersive experiences, curated performances, meaningful conversations, and recognitions of influential changemakers, Tatler Ball Indonesia 2025 became a platform that celebrated not only achievement, but also the collective future of Asia’s cultural and creative landscape. (See more)
October 2025
Tatler Padel Classic 2025
Led the editorial strategy for Tatler Padel Classic Indonesia 2025, one of Tatler Indonesia’s flagship lifestyle and sporting events celebrating the growing culture of padel among the country’s influential communities. Working closely with both Editorial and Commercial teams, developed the content and storytelling framework for sponsor integrations, pre-event marketing campaigns, and post-event deliverables. The project involved creating branded content concepts, overseeing editorial coverage, and ensuring meaningful sponsor visibility through audience-first storytelling across digital and social platforms, helping translate an offline sporting event into a multi-platform content experience.
September 2025
Asia’s Most Stylish
A celebration of the Asia’s most influential tastemakers shaping fashion, culture, and contemporary style. Working closely with the Event and Commercial teams, developed the content narrative across Tatler Indonesia’s digital platforms, from nominee announcements and editorial features to social storytelling and event coverage. Collaborated on the offline experience at Kilo Jakarta, ensuring alignment between the event’s creative direction, brand partnerships, and editorial vision. The project brought together luxury, culture, and community through a multi-platform campaign that extended the impact of the event beyond a single evening.
August 2025
BCG Front & Female
Tatler Indonesia’s Front & Female 2025 Breakfast Panel in partnership with BCG at Four Seasons Jakarta. Centered around the theme of transforming passion into purpose, the event convened some of Indonesia’s most influential women leaders—including executives from Sintesa Group, Dentsu Indonesia, Danantara, and BCA—for an intimate conversation on leadership, resilience, and meaningful career journeys. I worked closely with the commercial and events teams to shape the storytelling framework, develop editorial coverage, and translate key insights from the discussion into impactful digital content. The project reinforced Tatler Front & Female’s role as a platform for elevating women’s voices, fostering cross-industry dialogue, and championing leadership that creates lasting impact beyond professional success.
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July 2025
Tatler Gen. T 2025
Tatler Indonesia’s Front & Female 2025 Breakfast Panel in partnership with BCG at Four Seasons Jakarta. Centered around the theme of transforming passion into purpose, the event convened some of Indonesia’s most influential women leaders—including executives from Sintesa Group, Dentsu Indonesia, Danantara, and BCA—for an intimate conversation on leadership, resilience, and meaningful career journeys. I worked closely with the commercial and events teams to shape the storytelling framework, develop editorial coverage, and translate key insights from the discussion into impactful digital content. The project reinforced Tatler Front & Female’s role as a platform for elevating women’s voices, fostering cross-industry dialogue, and championing leadership that creates lasting impact beyond professional success.
July 2025
Wardah Skinverse
Collaborated with Wardah on the brand’s flagship beauty innovation platform, Wardah SKINVERSE Clinic 2025, held at Kota Kasablanka, Jakarta. Moderated the headline talk show “Radiant Within: The Power of Skincare and Facial Yoga,” bringing together industry experts, beauty advocates, and public figures to explore the evolving relationship between technology, wellness, and modern beauty. The event showcased Wardah’s vision of personalized skincare through AI-powered skin analysis, non-invasive skin-tech innovations, and holistic beauty experiences, positioning the brand at the forefront of Indonesia’s beauty-tech conversation. Through strategic storytelling, content development, and on-stage moderation, helped translate complex skincare innovation into an engaging, culturally relevant dialogue for Tatler’s audience and the wider beauty community.
May 2025
Tatler Relaunch in Indonesia
Led the editorial vision and content strategy for the relaunch of Tatler Indonesia, marking the brand’s return after a two-year hiatus and the beginning of a new chapter focused on purposeful leadership, culture, innovation, and Indonesian excellence. Working closely with regional, commercial, and events teams, I helped shape the editorial direction, launch communications, digital storytelling, and audience engagement strategy surrounding the relaunch. The milestone was celebrated through an exclusive gala dinner at Four Seasons Jakarta, bringing together some of Indonesia’s most influential leaders, entrepreneurs, creatives, philanthropists, and changemakers. Beyond the event itself, the relaunch represented a broader transformation of Tatler Indonesia into a modern, multi-platform media brand dedicated to championing the people and ideas shaping the future of Indonesia
2024
BeautyFest Asia
The first, largest, and most comprehensive Beauty Festival in Indonesia, connecting Beauty Enthusiasts with Beauty Creators and Beauty Brands. With more than 30.000 attendance over the course of 3 days on BeautyFest Asia 2023 at The Ritz Carlton Pacific Place, BeautyFest Asia is built to help fast forward and strengthen the beauty industry in Indonesia.
2023
Future is Female
Future is Female, a social movement by POPBELA.com dedicated to ambitious women who are trying to find success on their own terms. From discovering the perfect career path to building a business as womenpreneurs, Future is Female gathers top female names in the industry to share their success stories to inspire every women's journey to success.
2023
Pejuang Pulih
Pejuang Pulih by POPBELA.com acts as a safe space for people who are not feeling their best, to be able to heal, rest and recuperate. With more than 10.000 active audience on its Instagram platform, inspiring daily content and weekly podcast episode, Pejuang Pulih strive to bring more awareness about the importance of mental health in Indonesia.
2022
Popbela Red Carpet
Indonesia's first live fashion red carpet program with numerous celebrity guest stars talking about their fashion choices, trends, and the latest update as well as short-interviews broadcasted live on POPBELA.com YouTube, highlighting the fun and glamorous experience from the red carpet to everyone's screen wherever they might be.