Digital Campaigns
A curated archive of the digital campaigns, editorial projects, branded content, social storytelling, partnerships, and multimedia initiatives I’ve developed throughout my career—spanning fashion, beauty, lifestyle, entertainment, luxury, and culture—across platforms, audiences, and evolving digital landscapes.
May 2026
Uniqlo Indonesia Linen Summer
Oversaw UNIQLO’s Linen Summer campaign, a digital storytelling project that explored the intersection of comfort and modern style. Through content direction, social storytelling, and fashion-focused narratives, the project combined lifestyle-driven visuals with digital-first storytelling while staying aligned with UNIQLO’s philosophy of timeless, functional essentials for everyday life. (See more)
April 2026
Tresemmé Silk Press x Tatler
Led the TRESemmé Silk Press Hotel campaign in collaboration with Tatler Indonesia at Senayan City, overseeing the creative storyboard, content direction, and digital storytelling strategy for the project’s social-first rollout. Translated the immersive Silk Press Hotel concept into engaging editorial and IG Reels content tailored for modern beauty audiences, balancing luxury beauty aesthetics with dynamic, platform-native storytelling across social media. (See more)
March 2026
BMW Indonesia x Front & Female
Led and oversaw Tatler Indonesia’s Front & Female Awards in collaboration with BMW Indonesia. Combining strategic partnerships, experiential events, and digital amplification to create a multidimensional campaign that spotlighted women driving meaningful impact. Through curated narratives, visual storytelling, and audience engagement across platforms, the collaboration reflected BMW Indonesia’s vision of innovation, excellence, and forward-thinking leadership. (See more)
February 2026
Cerita Rasa by Amartha Prosper
Tatler Indonesia’s media partnership for Cerita Rasa by Amartha Prosper, a storytelling-driven campaign celebrating Indonesian culture, culinary heritage, and voices behind local entrepreneurship. Crafted a narrative flow that captured the emotional essence, atmosphere, and cultural storytelling behind the campaign. Translated the event into engaging multimedia storytelling that highlighted both community empowerment and contemporary Indonesian culture in a refined way. (See more)
December 2025
Plaza Indonesia Gift Guide
Led the Plaza Indonesia Gift Guide project, a curated editorial and digital campaign that reimagined seasonal gifting through the lens of modern lifestyle. Combining commerce-driven storytelling with elevated visual direction, the project highlighted a selection of premium brands and experiences tailored for discerning audiences. Through multi-platform content, it positioned Plaza Indonesia not only as a luxury retail destination, but as a cultural hub where contemporary lifestyle intersect. (See more)
November 2025
Tatler Ball Indonesia x Paragon
Led the digital campaign for Paragon x Tatler Ball Indonesia, overseeing branded content collaborations for Make Over and KAHF that brought together tastemakers through storytelling-driven social content. Centered around the excitement and anticipation leading up to Tatler Ball, the campaign captured moments through curated behind-the-scenes narratives, and creator-led experiences that blended beauty and self-expression. The project translated the glamour of Tatler Ball into relatable, high-engagement narratives that resonated with modern audiences. (See more)
November 2025
Visa: My Infinite, My Guide
Led a regional content collaboration with Visa Infinite that explored the evolving meaning of modern luxury through travel, culture, and access-driven storytelling across Asia. The project highlighted influential tastemakers from across the region, capturing how they navigate their citiesThe campaign showcased how curated access and seamless mobility have become the new language of contemporary luxury, while positioning Visa Infinite as more than a payment platform, but a gateway to elevated, culturally immersive experiences across Asia. (See more)
October 2025
Tik Tok Shop x Jakarta Fashion Week
Led the TikTok Shop x Jakarta Fashion Week project, a digital-first fashion and commerce collaboration that bridged runway culture with the rapidly evolving landscape of social shopping. Combining live content, creator-driven storytelling, fashion coverage, and real-time audience engagement to translate the energy of Jakarta Fashion Week 2025 into an interactive digital experience for wider audiences, while positioning TikTok Shop as a key player in shaping the future of fashion discovery and consumer engagement in Indonesia. (See more)
October 2025
Range Rover Wellness Experience
Range Rover Experience in collaboration with Tatler Indonesia at Raffles Jakarta, a two-day luxury lifestyle initiative curated for leaders, entrepreneurs, and high-achieving professionals. The experience blended hospitality, wellness, design, and refined living through immersive storytelling, curated experiences, and elevated event programming. The goal was to reflect Range Rover’s philosophy of modern sophistication and effortless capability, while reinforcing Tatler Indonesia’s positioning at the intersection of luxury, and contemporary lifestyle. (See more)
September 2025
Asia’s Most Stylish 2025
Led Tatler Asia’s Most Stylish project in Indonesia, overseeing the editorial storytelling, digital amplification, and cultural positioning of one of Asia’s most prominent style platforms. The project celebrated individuals shaping personal style across industries—from entertainment and design to entrepreneurship and the creative scene—through a lens that went beyond aesthetics alone. Through curated profiles, visual direction, and multi-platform content strategies, the campaign explored how style intersects with identity, culture, and individuality. (See more)
July 2025
Tatler Gen. T 2025
Led Tatler Gen.T Leaders of Tomorrow 2025 in Indonesia, overseeing the editorial direction, digital storytelling, and strategic amplification of Tatler Asia’s platform spotlighting the next generation of innovators, founders, creatives, and changemakers shaping the future of Asia. The project combined in-depth profiles, social-first storytelling, multimedia content, and cross-platform engagement to highlight emerging voices across entrepreneurship, technology, sustainability, culture, and the creative industries. (See more)
April 2025
Tatler Indonesia Digital Relaunch
Led the relaunch of Tatler Indonesia’s digital platform in 2025, overseeing the editorial positioning, content strategy, and audience-facing storytelling as the brand entered a new phase of luxury media for modern Indonesian audiences. The relaunch focused on redefining how Tatler Indonesia engages digitally through more dynamic web content, social-first narratives, multimedia storytelling, and culturally relevant coverage spanning fashion, beauty, entertainment, entrepreneurship, and contemporary Asian culture in Indonesia. (See more)
April 2024
#SHEROES for BeautyFest Asia
Served as Editor-in-Chief overseeing Popbela SHEROES 2024, a women-focused campaign celebrating influential figures and changemakers across Indonesia. The initiative brought together editorial storytelling, digital content, social engagement to spotlight conversations around empowerment and resilience for Millennial and Gen Z audiences. Led the overall campaign following BeautyFest Asia, ensuring the storytelling, platform positioning, and audience approach remained culturally relevant and impactful. (See more)
February 2023
Pejuang Pulih by Popbela.com
Initiated and led Popbela’s Pejuang Pulih campaign, a large-scale mental health awareness movement designed to create accessible and culturally relevant conversations around emotional wellbeing in Indonesia. The campaign reached more than 10 million audiences and evolved into one of Popbela’s most impactful social initiatives, attracting collaborations with major brands including La Roche-Posay, Paragon, Nivea, and others. The project demonstrated how media can create meaningful conversations while building cross-industry partnerships. (See more)